Members Lounge

Chairman, Education Commitee

Robert Ness is President of Data Ad, a firm specia-lized in Direct Marketing and Patient Programs. He has been involved in the pharmaceutical industry for more than 15 years, and is a Past President of the PMCQ. Robert continues to serve on the PMCQ Board on various committees and more recently has chaired the Education Committee last two initatives – namely PMCQ University.

Our Experienced Faculty :

Past President PMCQ
Honorary Lifetime Member of PMCQ

For the last 20 years, Patrick McLean has been involved with the Canadian pharmaceutical industry including working for Ralston Purina’s Animal Health Division as Vice President and General Ma-nager. He spent 12 years in pharmaceutical adver-tising, a year at Carter Horner and the last five years at Axcan Pharma where he retired as Senior Vice President of their European Commercial Opera-tions.

Partner and Vice-President - Allard-Johnson Communications Inc.

Since 1998, Mark McElwain has led the wellness group at Allard-Johnson Communications. He is active in DTC and advocacy initiatives, and provides consulting services on regulations facing health-care advertisers. Previously, Mark was Commis-sioner (CEO) of PAAB, and during his term worked actively with industry, government and other stake-holders towards a loosening of DTC ad restrictions.

Manager, Product Information Division

Therapeutic Products Directorate, Health Canada Micheline Ho has been with the Department of Health since the 1970s. Her responsibilities have included the pre-and post-market evaluation of prescription and non-prescription drugs, as well as the establishment of national policies and stan-dards in consumer labelling, advertising and drug information. Micheline is currently the chair of the Steering Committee for the Product Monograph Project for the Therapeutic Products Directorate.

Director, Marketing –Launch Management - IMS Health Canada

At IMS Health Canada, Rose Schuett is responsible for the Launch Management Business Line. Rose has a particular interest in Strategic Marketing, and New Product Lifecycle Planning and Launch Mana-gement. Prior to joining IMS Health, Rose held positions with Eli Lilly, Merck Frosst and Aventis Pasteur where she gained extensive experience in bio- pharmaceutical sales and marketing, including New Product Management.

PAAB Commissioner

After 18 years at the Pharmaceutical Advertising Advisory Board (PAAB), Ray is an expert in the ethics and regulation of the marketing of prescription drug products to health professionals and consumers (DTCARx). He is the Commissioner and Chief Exe-cutive Officer of PAAB and is responsible for opera-tions and the administration of the preclearance review mechanism.

Senior Analyst, Pharmaceutical Price Regulation Brogan Inc.

Throughout her 12 years at Brogan Inc., Joan McCormick has gained extensive experience in the operation of the Canadian pharmaceutical market, in particular the operation of the Patented Medicine Prices Review Board. Founded in 1989, Brogan Inc. now maintains the largest drug claims database in Canada and is a market leader, providing services to governments, insurers and pharmaceutical mar-keters.

To view the post meeting evaluation
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