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429
Does an advertisement for an OTC product that will run in a medical journal require PAAB approval? The ad does include product claims, with references.
Yes. Section 1 (Scope) of the PAAB Code of Advertising Acceptance includes the review of advertising of non-prescription products directed to health care professionals.
Deputy Commissioner
Jennifer Carroll
Senior Reviewer Communications
To view the PAAB
Code of Advertising Acceptance click here