The following guidelines will help you avoid contravening section 9.1 of the Food and Drugs Act.
Consumer Advertising
https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents.html
ASC and/or Extreme Reach can help ensure your advertising is consistent with this guideline.
HCP Advertising
PAAB code of Advertising acceptance:
http://www.paab.ca/resources/pdfs/PAAB%20Code%20Eng%20Nov%2023%202012.pdf
See section 2.4.3 for disclosure requirements which are unique to these products. The entire code’s provisions regarding evidence for claims of benefit apply equally to prescription and non-prescription products. The PAAB preclearance system helps ensure compliance with the PAAB code.
